Broadcasters and content producers are now having to manage Petabytes of content data every month. As well as storing existing and recent content on-premise, broadcasters have also been digitising and archiving older analogue content, much of which still has a financial value as well as having wider cultural signifiance. It is therefore extremely important that content is appropriately catalogued using as many different data points as possible, and that these catalogues are easily searchable, enabling broadcasters and producers to quickly identify and retrieve their valuable video assets. In order to facilitate this process, Limecraft is introducing powerful AI-driven facial, character (text) and speech recognition options that help identify content by specific actor and/or by characters and text that appear in a scene or on the screen somewhere and/or by specific phrases, fragments of speech and dialogue.